Charney Academy
Learning, certification, onboarding, and agent development.
Charney Academy
Train every user, certify every course, and scale Charney knowledge through structured learning paths, assessments, authors, reports, and internal credentials.
Charney Brand Orientation Certification
Teaches users how Charney presents itself visually and verbally across brokerage, marketing, client communication, and internal work.
Audit a listing or training asset and rewrite it into a Charney-safe visual and verbal direction.
Progress
67%
Charney Brand Orientation Certification
Charney Brand Orientation credential validates brand judgment, asset library discipline, approval readiness through viewed lessons, module checkpoints, and a final scenario assessment.
Assignments
Assignments live outside the module player so module progression stays focused on lessons followed by the assessment step.
Brand Positioning and Personality Assignment
Brand Positioning and Personality
Voice and Messaging Assignment
Voice and Messaging
Logo, Color, Typography, and Layout Rules Assignment
Logo, Color, Typography, and Layout Rules
Photography and Visual Style Assignment
Photography and Visual Style
Brand-Safe Marketing Output Assignment
Brand-Safe Marketing Output
Brand Kit and Asset Library Usage Assignment
Brand Kit and Asset Library Usage
Final Capstone Assignment
Course Modules
1. Brand Positioning and Personality
3 lessons | Checkpoint assessment
Brand Positioning and Personality must be documented in the correct Agent Hub workflow with owner, next step, source context, and escalation notes when risk appears.
Next step after lessons: Brand Positioning and Personality Checkpoint
2. Voice and Messaging
3 lessons | Checkpoint assessment
Voice and Messaging must be documented in the correct Agent Hub workflow with owner, next step, source context, and escalation notes when risk appears.
Next step after lessons: Voice and Messaging Checkpoint
3. Logo, Color, Typography, and Layout Rules
3 lessons | Checkpoint assessment
Logo, Color, Typography, and Layout Rules must be documented in the correct Agent Hub workflow with owner, next step, source context, and escalation notes when risk appears.
Next step after lessons: Logo, Color, Typography, and Layout Rules Checkpoint
4. Photography and Visual Style
3 lessons | Checkpoint assessment
Photography and Visual Style must be documented in the correct Agent Hub workflow with owner, next step, source context, and escalation notes when risk appears.
Next step after lessons: Photography and Visual Style Checkpoint
5. Brand-Safe Marketing Output
3 lessons | Checkpoint assessment
Brand-Safe Marketing Output must be documented in the correct Agent Hub workflow with owner, next step, source context, and escalation notes when risk appears.
Next step after lessons: Brand-Safe Marketing Output Checkpoint
6. Brand Kit and Asset Library Usage
Locked3 lessons | Checkpoint assessment
Brand Kit and Asset Library Usage must be documented in the correct Agent Hub workflow with owner, next step, source context, and escalation notes when risk appears.
Next step after lessons: Brand Kit and Asset Library Usage Checkpoint
Pass Brand-Safe Marketing Output Checkpoint
Course Authors
Dani Rubenstein
Marketing Director | Marketing
Sam Charney
Principal | Executive
Resources
Brand Positioning and Personality source briefing
Brand Positioning and Personality completion checklist
Brand Positioning and Personality workflow map
Brand Positioning and Personality completion checklist
Brand Positioning and Personality virtual scenario case
Brand Positioning and Personality manager-review template
Voice and Messaging source briefing
Voice and Messaging completion checklist